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Introduction: What is Cleo?

Cleo is an AI-powered intelligence tool that generates monthly competitor and talent market insights for your enterprise.

Updated over 4 months ago

Introducing Cliquify's groundbreaking technology - CLEO Intelligence™. CLEO analyzes millions of data points to compare your workplace sentiment against top talent competitors and suggests targeted strategies to improve your brand perception and value proposition (EVP).

Cleo generates monthly competitor and talent market insights for your enterprise. It enables teams to:

  • Monitor talent competitors

  • Track employer brand sentiment

  • Uncover content strategies used by competitors

  • Benchmark performance against others in your industry

  • Identify trends over time

Each month, Cleo produces a report with AI-driven summaries, competitive insights, and content recommendations.

Navigating and Accessing Cleo AI

Cleo is a premium feature and only accessible to admins of enterprises who have subscribed to Cleo Ai.


From the left-hand navigation panel:

  • Click on Cleo AI

  • Select the desired strategy to generate insights

Choosing a Report

  • Reports are generated monthly. By default the last generated report gets displayed.

  • Use the dropdown menu to navigate across months

  • Selecting a month loads the full Ai-generated report for that time period


Report Structure Overview

Each report consists of the following key sections:

Competitor Overview

  • Lists top talent competitors

  • Tracks their presence and performance over the past month

  • Includes follower growth, content volume, and post types (e.g., video, image, carousel)

Sentiment & Highlights

  • AI analyzes post content and employee reviews to assign sentiment scores

  • Highlights top-performing posts or messages

  • Tracks shifts in tone over time for each competitor and your enterprise

Content Strategy Insights

  • Breaks down the themes used in social posts (e.g., hiring, culture, DEI, recognition)

  • Benchmarks creative use (video, graphics, carousels)

  • Suggests what’s working well and why, per competitor

Sentiment Comparison (Your Brand vs Competitors)

  • Visual comparison of monthly sentiment trends

  • Ability to view emotional tone shifts over time

  • Helps you understand how your brand perception stacks up

Engagement Benchmarks

  • Post-level engagement insights (likes, shares, comments)

  • Categorized by content type and topic

  • Helps identify what resonates with your target audience


How to Use These Insights

  • Employer Branding Teams: Adjust tone, creative formats, and messaging for upcoming campaigns.

  • Recruiting Teams: Better understand market positioning and perception.

  • Executives: Stay informed on monthly talent trends and brand performance.

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