Permissions at a Glance
✓ = Full access ✗ = Not available View only = Read, no edit or share
Roles can be combined, see the role descriptions above for available combinations
Role Details
What each role is designed for and what they can do.
Admin
Best for: Global EB leads, Marketing Heads, TA Leaders
Full platform control. Sets up brand governance, manages users, and owns all content and settings.
Manages all users, roles, and access
Creates and controls all templates and brand assets
Configures brand kit, settings, and content policy
Can share content across all channels
Admin + Approver
Best for: Regional Brand Leads, TA Heads, Marketing Managers
Everything an Admin can do, plus the ability to approve or reject content before it goes live.
All Admin permissions
Reviews and approves content submitted by Creators
Acts as brand quality gatekeeper before external sharing
Creator
Best for: Recruiters, TA Specialists, Marketers, Designers
Builds campaigns and content within brand guardrails. Cannot share externally without approval.
Creates, edits, and manages their own templates
Builds campaigns and assets for roles, regions, or hiring needs
Must submit content for approval before external sharing
Creator + Approver
Best for: Team Leads, Senior Recruiters, Regional Marketing Managers
Creates content and approves their team's submissions. Ideal for lean or high-velocity teams.
All Creator permissions
Can approve or reject content from assigned team members
Can share approved content externally
User
Best for: Employees, Hiring Managers, Brand Ambassadors
Accesses ready-to-use, pre-approved content for sharing. Drives employee advocacy at scale.
Browses and uses approved templates
Shares content internally and externally
Cannot create, edit, or approve content
How Roles Work Together
Cliquify is built around a simple content workflow:
Admins set up structure → Creators build content → Approvers validate → Users amplify
This ensures your employer brand stays consistent — no matter how many people are creating and sharing content.
Need help assigning roles? Reach out to support@cliquify.me