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Cliquify Platform Glossary

This glossary provides clear definitions of key terms used throughout the Cliquify platform. Use it as a quick reference to better understand features, workflows, and reporting, so you can navigate the system with confidence. Last Updated: 4/20/26

Core Definitions

AI Tagging

Automatically generated tags applied to library images based on AI analysis. Not manually selected tags.

Analytics (Brand Activity)

Performance data showing how content performs across users, regions, groups and campaigns.

Approval

A workflow step where designated admins review and approve content before it is published.

Archive

Content that is no longer active but retained for reference. Not deleted content.

Brand

The overarching identity organizing content, users, and campaigns within Cliquify.

Brand Kit

Centralized controls for fonts, colors, logos, and brand consistency.

Campaigns

A piece of content shared by a user, along with all performance data tied to that post.

Categories

Groupings used to organize content.

Chrome Extension

A browser extension to capture and share analytical data from content pulled directly into Cliquify.

Collections

Curated groups of templates organized by theme or purpose.

Content

Any asset created, uploaded, or shared within Cliquify.

Content Strategy

A plan for content creation aligned with employer branding goals.

Created By

The original creator of a piece of content.

Delete

Permanently removes content from the platform.

Editable

Indicates whether a user has permission to modify select templates.

Edited By

The most recent user who made changes.

Enterprise

The full organizational account structure.

External Share

Sharing content outside of Cliquify with non-users or on other social sharing platforms.

File Info

Details such as file type, size, and ownership.

Folders

Organizational structure for storing content.

Generated Content

Content created using CLEO AI.

Groups

User segments that control access and permissions.

Guides & Resources

Pre-built materials to support content creation.

Internal Share

Sharing content within users of Cliquify.

Inspirations

Pre-created content examples for guidance.

Knowledge Base

Help articles and documentation.

Library

The central hub for all photo and video assets.

Link Sharing

Sharing content via a generated URL.

Make a Copy

Creates a duplicate for editing without altering the original.

Metadata

Additional information used for organization and search.

My Activity

A dashboard of a user’s content and engagement.

News

Important updates, announcements, and relevant information shared by Cliquify directly within the platform.

People with Access

Users who can view or edit content.

Predefined Caption Text

Pre-written text suggestions, created by admins or creators.

User Privacy

Controls ensuring compliance with data privacy regulations.

QR Codes

Codes used to quickly access or share content.

Share (Internal vs External)

Distribution of content within or outside the platform.

Support Ticket

A request for help or reporting issues.

Tags

Keywords used for filtering and organization.

Template Status (Active vs Draft)

Indicates if a template is usable or in progress.

Templates

Reusable formats for content creation.

Theme Settings

Customization options for visual appearance.

Usage Rights

Defines how content can be used or shared.

CLEO AI

Competitive Intelligence

Insights analyzing competitor employer branding activity.

Content Ideas

AI-generated suggestions for new content.

Content Strategies

AI-generated plans for content creation.

Sentiment Summary

Analysis of how content or brand perception is received.

Questions about access, editing, or visibility?
This guide breaks down roles and permissions in Cliquify:
http://help.cliquify.me/en/articles/14659641-understanding-roles-permissions-in-cliquify

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