To acquire the best pool of candidates for your brand’s job position, it is important to make the post as public as possible. Many brands strictly use only one social media platform to increase their candidate pool. However, in order to reach a large segmentation of candidates, it is recommended that your brand upload recruitment content to as many platforms as possible. On Cliquify, users can easily connect their Cliquify platform to various social media applications like LinkedIn, Twitter, Facebook, and more to come. Posting your content to multiple platforms will increase your views and presents an opportunity to better connect with your potential candidates.
Authenticity plays a large role in increasing your engagement. Your team’s efforts to communicate and connect with viewers on a personal level will allow for more candidate interest in the positions you post. Viewers on social media don’t want to see another corporate blueprint for recruitment. Instead, attempt to make connections with your viewers and the content you post to optimize your brand’s user engagement.
Here are some quick tips to increase views and audience engagement:
Tip 1: Tag your teams, hiring managers, and employees to like and comment within the first hour of your post. This is often referred to as the "golden hour" for social media platforms. If you get enough people to engage with your content in the first hour then the likelihood of engagement from many more users increases exponentially.
Tip 2: Create and share content that is eye-catching with visuals. Post captions that start with questions perform better. Instead of the same old "We are hiring, come join us!" use a question to get people engaged, for example - "Do you enjoy working with a leader who values innovation [or XYZ depending on the role]?"
Tip 3: Engage with your audience. Comment, like, and share their content. This is called "social reciprocity." If you engage with their content regularly, they will engage with yours.
Tip 4: Use specific hashtags. No more than 3 hashtags per post are optimal. More than 3 hashtags will flag your post as potential spam. Use your company-provided or audience-specific hashtags. For example, when recruiting for a data scientist, use #datascience and #companyname.