On social media posts, captions are an important factor when it comes to viewer engagement. Not only can potential candidates learn more, they can also connect more with your brand’s alignments from a successful caption. As a general guideline, try not to exceed more than two sentences with your description. One line per post is optimal. Any longer, viewers will immediately read right through your caption on social media channels like LinkedIn.
In the caption, include any additional information for the viewers that is not literally shown on the design for your post. One of the best practices when posting to social media is to add hashtags. The inclusion of hashtags that align with your brand will appear on pages of target candidates. Also, applications like LinkedIn will start to give your brand suggestions.
To Increase overall engagement on your posts, include the URL you want your traffic to drive back to. For example, attaching your application page to a relevant job post makes it easy for potential candidates to engage with your brand. On Cliquify, you can include URLs in your post.