As per the Datareportal January 2023 global overview, we can see that social media growth has continued to increase:
More than half of the world now uses social media (59%)
4.76 billion people around the world now use social media, and 137 million new users have come online within the last 12 months
The average daily time spent using social media is 2h 31m.
These figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.
Here is a breakdown of users across the social media channels most used for recruiting purposes. TikTok is growing exponentially with over 1 billion users, however, it is not yet prominent for attracting and recruiting talent.
As a recruiter, if you are not active on these channels for professional reasons then you are missing out on connecting with and finding more than half of your prospects/future candidates.
Recruiters and hiring managers at your competitor companies are using social media to their advantage - building warm candidate pipelines and hiring quality talent at lightning speed. Don't get left behind in the quest for amazing talent.