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For Admins: MEASURE - Measuring Adoption and Campaign Performance Analytics

This video demonstrates how admins can measure and understand adoption and campaign performance using analytics tools. It covers various reports and dashboards to track user engagement and content effectiveness.

01

Where to find Analytics

From the home page navigate to analytics on your left navigation, bar.

Where to find Analytics

02

Specific Reports Selection

Your first screen is a snapshot of brand activity and performance as well as user and video performance.

Specific Reports Selection

03

What Data is Available

Here is a view of each report available in your admin, analytics dashboard.

What Data is Available

04

User Activity Report

The user activity report tracks individual user actions and activity levels across the platform. Giving you a clear picture of who is engaging. And how often

User Activity Report

05

Video vs. Image Post Performance

Video vs. Image Post Performance This report compares activity between video and graphic content — helping you understand which format resonates most with your audience.

Video vs. Image Post Performance

06

Content Activity Report

The Content Activity Report provides a summary of all content activity — so you can measure your overall performance and reach at a glance.

Content Activity Report

07

Content Activity Report

The user report by month, gives you a monthly breakdown of user Behavior engagement and performance. Useful for spotting Trends and tracking growth over time.

Content Activity Report

08

Brand Report by Month

The brand report shows a monthly summary activity, giving you a consistent view of how your brand is, performing month over month.

Brand Report by Month

09

User Activity by Group

The user activity by group report shows how individual users are contributing to group engagement. Use this to compare participation across groups and identify your top contributors or users who may need support.

User Activity by Group

10

Template Activity by Group

This report shows how templates are performing within each group, use it to identify which templates are driving visibility and which may need to be edited or archived.

Template Activity by Group

11

Quarterly Template Performance

The quarterly template performance report gives you a full review of all templates. It's your go-to view for evaluating your Content Library at scale.

Quarterly Template Performance

12

How to Use Analytics

We recommend reviewing your reports at least once a month and sharing key insights with leadership. This will help drive decisions on how to utilize current content and create new content for your teams.

How to Use Analytics

That covers the Measure phase for Admins. With these eight reports at your fingertips, you have everything you need to track adoption, understand what content is working, and make informed decisions about your content strategy going forward.

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